I have only purchased yardage online once. The colour and scale didn’t match my expectations. Would I do it again? Probably not anytime soon, but I do visit online fabric shops regularly (editors note: We recommend always asking for swatches first, to ensure you know what you are actually ordering). Despite that fact, several online retailers do have extra features that I enjoy.
Mood is my favourite fabric store. Located in New York City’s Garment District, this is the store where the contestants on Project Runway get their fabric.
When I visit Mood’s online store I am curious about what fabrics are “treading”, “mood picks”, and “best sellers”. You can create a “mood board” which allows you to post your fabric picks on a virtual board. My favourite feature is the Mood Sewing Network. I have discovered some amazing sewing bloggers: Lladybird, Ginger Makes…, Diary of a Sewing Fanatic, on the Mood Sewing Network.
Emma One Sock, USA
I got a tip from an experienced seamstress about EOS. Beautiful designer fabrics are offered here. I just look, I can’t afford them. I have however, ordered the occasional swatch (because it is free!). If you really want to make a purchase you need to act quickly, her stock tends to move fast. A great feature on EOS is their sewing column. The author provides excellent information about fashion fabrics. By the way, the author Kathryn Brenne, is a Ryerson Fashion Design graduate and runs a sewing school in North Bay!
Gorgeous Fabrics, USA
What I like about Gorgeous Fabrics is that they provide links to specific patterns for each of their fabrics. This is fascinating to me, as I find one of the biggest challenges of sewing clothes is making the right fabric choice. One great feature on this site is the Gorgeous Fabrics University. GFU is a series of educational videos. She also has a blog where in several of her posts she identifies herself as the Pressinatrix. “Pressing is Sewing.”
Merchant and Mills, England
I enjoy everything British. This is a retailer that sells “haberdashery”. They have some unique sewing patterns, fabrics, and sewing notions. I really enjoy their design sensibility, but it might not be everyone’s cup of tea!
Marcy Tilton, USA
Marcy is a pattern designer for Vogue, who has an aesthetic that I can appreciate. Her fabric store is curated. She matches fabrics to specific patterns – her Vogue patterns of course! There are some fabrics on her sight that I can’t find anywhere else. I have learned a lot about fabrics by reading the descriptions she includes. I may even break down one day and make a purchase.
If you have a favourite online fabric store, please share it with up in the comments section.